Brochure and Advertisement tips

Brochure Due May 21
One Brochure; use the info you have from your ppt. and your one page product presentation
1.  Front; name of company, product, logo
2.  Mission statement, slogan
3. Product description, and picture
4. Key Personnel
FORMAT:  Your choice

3 Ads for your product. One ad per Group member.. Due. May 22  Use a strategy. 

¢Persuasive Ad techniques:  A Diamond is Forever!

¢Pathos- appeal to emotion; happiness; empathy; fear; guilt

¢Logos- using logic or reasoning; data; statistics; evidence

¢Ethos- honest; right; reliable; fair; credibility (person, product or argument); reliable experts; or celebrities

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¢Avante garde

¢Weasel words/Claims

¢Magic

¢Sex appeal

¢Patriotism

¢Transfer of positive associations (including overt or suggested sexual messages)

¢Plain folks

¢snob appeal

¢Bandwagon

¢Humor- helps the viewer remember the product; positive association

¢Testimonial -from consumer or celebrity/actors who used the product;

¢Expert Opinion-  advice from someone established in the field; doctor, dentist, athletes, etc.

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¢Association- similar to transfer; ethos;  it transfers the celebrity or credibility of an individual to the product.

¢If Kobe Bryant approves and drinks Gatorade, then Gatorade must be worth it  (endorsement)

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¢Repetition is a simple yet effective technique used to build identity awareness and customer memory.

Due wednesday:  PRODUCT Pitch

Due Friday:  Power Point for your Product.

see calendar

5/1 NEXT BEST THING PROJECT Check List  250  possible

Part 1. Launch a new product or service 

5/5-6  Name, Drawing and Description, Slogan, Logo 

5/7 Read Handouts; as a team take notes on 4 of 6 articles

– 

–5/9 One Page Post and Present: Name, Idea. Logo, Image, 

–Product Description, and Mission Statement   50 Score_50__

Part 2. 

5/12 Work Power Point: Create Product Pitch

5/14   Present Product Pitch

5/15 Complete Power point by NFTE

Slides, 1,2,3,5,7,8,10   50 points Score___ 

 

Part 3.    5/16—19 Create Brochure  50 Score___

Part 4.     5/20-23 Advertising campaign; 3 print ads using

3 strategies 50 Score___

Part 5.  5/26-27  Final Power Point Presentation.

30-60 sec. pitch  50 Score___

¢TOTAL PROJECT SCORE:_____

RESOURCES: power point for NEXT BEST THING PRODUCT PROJECT

https://drive.google.com/file/d/0B8ocBOPErFIGcDVEemNTZE1hTGs/edit?usp=sharing

POST YOUR NEW PRODUCT IDEA

Name of Product
Drawing
Description
Your Name

We will develop teams around product ideas that interest you.  Everyone should post one
GREAT, original idea.

Good Luck.

Shark Tank.

the NEXT BEST THING! Your original innovation, new product, new technology.

¢HW:  Think about and bring in three ideas for business products…  DUE MONDAY or TUESDAY!!!!! 

 

1. Make sure they are new ideas (not a new shampoo or shoe or lipstick....please)
2. Give the product a name.
3. Make a drawing.
4. Share your ideas with the class. 

• We will be choosing the best ideas.  You will form teams around product ideas you want to work on for you final project/final test.
•  
• Good luck!  

Tues and Weds HW

¢TUESDAY  

CW/HW: Chapter 8 p. 210-217  INVESTMENT ISSUES

¢Read 210; disabilities and work; answer 1,2

¢Answer q’s on Fig. 8.7, 8.8, 8.9, 8.10 

¢WEDNESDAY:

HW:  211-17 Explain the key Issues; how might 2 of them effect you?

¢unions,

¢pay for women, glass ceiling,

¢discrimination,

¢comparable worth

¢minimum wage

 

EXTRA CREDIT WHAT MAKES A GOOD SLOGAN? ex. "Im Loving It" 50 points

You will have a very rare opportunity to complete an extra credit assignment. 50 points

You will need to complete it during the Spring Break.

¢A WORD FROM OUR SPONSOR
INTRODUCTION  Did you know that the average American is bombarded by over 3,000 selling messages (advertisements and commercials) per day?. How do we handle all these messages? How do we separate fact from fiction, information from emotion? 

¢Probably the most important and most commonly used selling technique or persuasive device used in advertising is the concept of repetition. The name of the product may be repeated throughout the advertisement, and we all know that slogans, jingles and advertising characters are used over and over again.

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TASK

· You will create slogans for specific products and explain why your slogans are appropriate for the products.

PROCESS

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Step 1.  Internet Activity. Using the Internet, you will need to do the following tasks.
a) List five slogans that Coca Cola used in 1934. HINT: Try going to Guy
Gagnon's Coca Cola Web Page at http://www.synapse.net/~ggagnon/welcome.html

¢b) List five of the top 10 Volkswagen advertising slogans. HINT:  Go to EXCITE at http://excite.com/ and do a keyword search.

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STEP 2. NOW Create Some Original Slogans of Your Own. Select three of the following products.   
A. Give a name to the product. 
B. Make an image from clip art  
C.. Then create an appropriate slogan for each one. (7)

1. ¢Candy bar
2. ¢Shampoo
3. ¢Jeans
4. ¢Chewing Gum
5. ¢Automobile
6. ¢Athletic Shoes
7. ¢YOUR CHOICE!

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STEP 3. Explain your reason for creating each slogan. Why are your  slogans appropriate for your product? 

You will POST step 2 and 3 on the board when you come back to class.  Make sure it is presented/typed on paper.  You will present you slogans and reasons.

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JOURNAL ENTRY. In your notebook, reflect on what you have learned from this lesson about using the Internet to gather information.
1. What makes a good slogan?

¢2. Why are some slogans memorable and others not? 

     What advertising strategy is best for reinforcing one of the above products and the slogan? 

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¢3. Do you purchase products based on slogans? Why or why not? 

I look forward to seeing your creative ideas!!