EXTRA CREDIT WHAT MAKES A GOOD SLOGAN? ex. "Im Loving It" 50 points

You will have a very rare opportunity to complete an extra credit assignment. 50 points

You will need to complete it during the Spring Break.

¢A WORD FROM OUR SPONSOR
INTRODUCTION  Did you know that the average American is bombarded by over 3,000 selling messages (advertisements and commercials) per day?. How do we handle all these messages? How do we separate fact from fiction, information from emotion? 

¢Probably the most important and most commonly used selling technique or persuasive device used in advertising is the concept of repetition. The name of the product may be repeated throughout the advertisement, and we all know that slogans, jingles and advertising characters are used over and over again.

¢ 
TASK

· You will create slogans for specific products and explain why your slogans are appropriate for the products.

PROCESS

¢

¢

Step 1.  Internet Activity. Using the Internet, you will need to do the following tasks.
a) List five slogans that Coca Cola used in 1934. HINT: Try going to Guy
Gagnon's Coca Cola Web Page at http://www.synapse.net/~ggagnon/welcome.html

¢b) List five of the top 10 Volkswagen advertising slogans. HINT:  Go to EXCITE at http://excite.com/ and do a keyword search.

¢
STEP 2. NOW Create Some Original Slogans of Your Own. Select three of the following products.   
A. Give a name to the product. 
B. Make an image from clip art  
C.. Then create an appropriate slogan for each one. (7)

1. ¢Candy bar
2. ¢Shampoo
3. ¢Jeans
4. ¢Chewing Gum
5. ¢Automobile
6. ¢Athletic Shoes
7. ¢YOUR CHOICE!

¢
STEP 3. Explain your reason for creating each slogan. Why are your  slogans appropriate for your product? 

You will POST step 2 and 3 on the board when you come back to class.  Make sure it is presented/typed on paper.  You will present you slogans and reasons.

¢

JOURNAL ENTRY. In your notebook, reflect on what you have learned from this lesson about using the Internet to gather information.
1. What makes a good slogan?

¢2. Why are some slogans memorable and others not? 

     What advertising strategy is best for reinforcing one of the above products and the slogan? 

¢

¢3. Do you purchase products based on slogans? Why or why not? 

I look forward to seeing your creative ideas!!

 

WATCH THE REST OF THE COMMERCIALS!! see link...

https://www.youtube.com/watch?v=FhljTM6vuEU

Watch and identify the strategy for the rest of the commercials we started in class.

ANalyze 2 ads; prepare to post in classroom

•Choose 2 print ads; from a magazine or online.  Print and write directly on the ad:

1. •Identify the persuasive strategy
2. Identify the audience.
3. Explain the purpose or action to be taken...
4. How does the ad create a 'need' for a product???

•

Econ Quiz 100 pts.

A.  Vocabulary/Define:

1.Capitalism

2.Paradox of value-

3.0pportunity –cost

4.Financial capital

5.production capital---

6.externalized costs

7.planned obsolescence,

8.perceived obsolescence

9.Altruism

10.Safety net

11.Entitlements 

12.

B.  Explain the 7 goals of our economic system.  List and write a one sentence summary of each 

C.  List and describe  3 Entitlement programs 

D.  Draw

Economic model from the “Story of Stuff”--  The externalization of costs, etc.;

1.

¢

Entitlement programs or the SAFETY NET!!

HW:    Research a Public Program   presentations; take notes on description/bullet points

 

Tuesday –weds HW: 

1.  What is the current program description?  Describe; list 4 bullet points  2. What are the funding levels, 

3 .  What current events are in the news about this program; see internet; 

4. Your recommendation:  Should we Cut or increase funding; explain.

Fri HW; Monday HW on Entitlement programs

DUE FRI:  Explain your reasons for your ordering below

Justify your #1-3 choice in paragraph tonight

 

HW:  Complete Assessment— p. 44; 2, 4, 6

¢economic freedom-- to make own decisions; buy

¢econ efficiency: good use of resources;

¢Economic equity…a social goal to support laws against wage and job discrimination

¢Full employment—everyone has a job; 12% Obama elected; 7.8%  15% Afr American

¢Econ security (safety net) for the elderly, workers losing jobs etc.; social security; medical, medicare; safety net; unemployment insurance; EDD; disability insurance; ebt

¢Price Stability-- freedom from inflation: prices increases…protects people on limited income 

DUE MONDAY:  Safety Net Programs;  Entitlements!

Monday HW: 

1.  What is the current program description?  Describe; list 6 bullet points  2. What are the funding levels, 3 .  What current events are in the news about this program; see internet;  4. Your recommendation:  Should we Cut or increase funding; explain.

 

¢

Econ homework from class; explain Traditional, Command, and Market Economy

p. 28 1--10
p. 28  Review  1, 2, 9,
p. 28 applying 1, 2, 3

HW:  p,. 33, 35, 36
Explain Traditional, Command, and MArket Economy