Brochure and Advertisement tips

Brochure Due May 21
One Brochure; use the info you have from your ppt. and your one page product presentation
1.  Front; name of company, product, logo
2.  Mission statement, slogan
3. Product description, and picture
4. Key Personnel
FORMAT:  Your choice

3 Ads for your product. One ad per Group member.. Due. May 22  Use a strategy. 

¢Persuasive Ad techniques:  A Diamond is Forever!

¢Pathos- appeal to emotion; happiness; empathy; fear; guilt

¢Logos- using logic or reasoning; data; statistics; evidence

¢Ethos- honest; right; reliable; fair; credibility (person, product or argument); reliable experts; or celebrities

¢

¢Avante garde

¢Weasel words/Claims

¢Magic

¢Sex appeal

¢Patriotism

¢Transfer of positive associations (including overt or suggested sexual messages)

¢Plain folks

¢snob appeal

¢Bandwagon

¢Humor- helps the viewer remember the product; positive association

¢Testimonial -from consumer or celebrity/actors who used the product;

¢Expert Opinion-  advice from someone established in the field; doctor, dentist, athletes, etc.

¢

¢Association- similar to transfer; ethos;  it transfers the celebrity or credibility of an individual to the product.

¢If Kobe Bryant approves and drinks Gatorade, then Gatorade must be worth it  (endorsement)

¢

¢Repetition is a simple yet effective technique used to build identity awareness and customer memory.

Due wednesday:  PRODUCT Pitch

Due Friday:  Power Point for your Product.

see calendar

5/1 NEXT BEST THING PROJECT Check List  250  possible

Part 1. Launch a new product or service 

5/5-6  Name, Drawing and Description, Slogan, Logo 

5/7 Read Handouts; as a team take notes on 4 of 6 articles

– 

–5/9 One Page Post and Present: Name, Idea. Logo, Image, 

–Product Description, and Mission Statement   50 Score_50__

Part 2. 

5/12 Work Power Point: Create Product Pitch

5/14   Present Product Pitch

5/15 Complete Power point by NFTE

Slides, 1,2,3,5,7,8,10   50 points Score___ 

 

Part 3.    5/16—19 Create Brochure  50 Score___

Part 4.     5/20-23 Advertising campaign; 3 print ads using

3 strategies 50 Score___

Part 5.  5/26-27  Final Power Point Presentation.

30-60 sec. pitch  50 Score___

¢TOTAL PROJECT SCORE:_____

RESOURCES: power point for NEXT BEST THING PRODUCT PROJECT

https://drive.google.com/file/d/0B8ocBOPErFIGcDVEemNTZE1hTGs/edit?usp=sharing

POST YOUR NEW PRODUCT IDEA

Name of Product
Drawing
Description
Your Name

We will develop teams around product ideas that interest you.  Everyone should post one
GREAT, original idea.

Good Luck.

Shark Tank.

the NEXT BEST THING! Your original innovation, new product, new technology.

¢HW:  Think about and bring in three ideas for business products…  DUE MONDAY or TUESDAY!!!!! 

 

1. Make sure they are new ideas (not a new shampoo or shoe or lipstick....please)
2. Give the product a name.
3. Make a drawing.
4. Share your ideas with the class. 

• We will be choosing the best ideas.  You will form teams around product ideas you want to work on for you final project/final test.
•  
• Good luck!  

Tues and Weds HW

¢TUESDAY  

CW/HW: Chapter 8 p. 210-217  INVESTMENT ISSUES

¢Read 210; disabilities and work; answer 1,2

¢Answer q’s on Fig. 8.7, 8.8, 8.9, 8.10 

¢WEDNESDAY:

HW:  211-17 Explain the key Issues; how might 2 of them effect you?

¢unions,

¢pay for women, glass ceiling,

¢discrimination,

¢comparable worth

¢minimum wage

 

EXTRA CREDIT WHAT MAKES A GOOD SLOGAN? ex. "Im Loving It" 50 points

You will have a very rare opportunity to complete an extra credit assignment. 50 points

You will need to complete it during the Spring Break.

¢A WORD FROM OUR SPONSOR
INTRODUCTION  Did you know that the average American is bombarded by over 3,000 selling messages (advertisements and commercials) per day?. How do we handle all these messages? How do we separate fact from fiction, information from emotion? 

¢Probably the most important and most commonly used selling technique or persuasive device used in advertising is the concept of repetition. The name of the product may be repeated throughout the advertisement, and we all know that slogans, jingles and advertising characters are used over and over again.

¢ 
TASK

· You will create slogans for specific products and explain why your slogans are appropriate for the products.

PROCESS

¢

¢

Step 1.  Internet Activity. Using the Internet, you will need to do the following tasks.
a) List five slogans that Coca Cola used in 1934. HINT: Try going to Guy
Gagnon's Coca Cola Web Page at http://www.synapse.net/~ggagnon/welcome.html

¢b) List five of the top 10 Volkswagen advertising slogans. HINT:  Go to EXCITE at http://excite.com/ and do a keyword search.

¢
STEP 2. NOW Create Some Original Slogans of Your Own. Select three of the following products.   
A. Give a name to the product. 
B. Make an image from clip art  
C.. Then create an appropriate slogan for each one. (7)

1. ¢Candy bar
2. ¢Shampoo
3. ¢Jeans
4. ¢Chewing Gum
5. ¢Automobile
6. ¢Athletic Shoes
7. ¢YOUR CHOICE!

¢
STEP 3. Explain your reason for creating each slogan. Why are your  slogans appropriate for your product? 

You will POST step 2 and 3 on the board when you come back to class.  Make sure it is presented/typed on paper.  You will present you slogans and reasons.

¢

JOURNAL ENTRY. In your notebook, reflect on what you have learned from this lesson about using the Internet to gather information.
1. What makes a good slogan?

¢2. Why are some slogans memorable and others not? 

     What advertising strategy is best for reinforcing one of the above products and the slogan? 

¢

¢3. Do you purchase products based on slogans? Why or why not? 

I look forward to seeing your creative ideas!!

 

WATCH THE REST OF THE COMMERCIALS!! see link...

https://www.youtube.com/watch?v=FhljTM6vuEU

Watch and identify the strategy for the rest of the commercials we started in class.

ANalyze 2 ads; prepare to post in classroom

•Choose 2 print ads; from a magazine or online.  Print and write directly on the ad:

1. •Identify the persuasive strategy
2. Identify the audience.
3. Explain the purpose or action to be taken...
4. How does the ad create a 'need' for a product???

•

Econ Quiz 100 pts.

A.  Vocabulary/Define:

1.Capitalism

2.Paradox of value-

3.0pportunity –cost

4.Financial capital

5.production capital---

6.externalized costs

7.planned obsolescence,

8.perceived obsolescence

9.Altruism

10.Safety net

11.Entitlements 

12.

B.  Explain the 7 goals of our economic system.  List and write a one sentence summary of each 

C.  List and describe  3 Entitlement programs 

D.  Draw

Economic model from the “Story of Stuff”--  The externalization of costs, etc.;

1.

¢

Entitlement programs or the SAFETY NET!!

HW:    Research a Public Program   presentations; take notes on description/bullet points

 

Tuesday –weds HW: 

1.  What is the current program description?  Describe; list 4 bullet points  2. What are the funding levels, 

3 .  What current events are in the news about this program; see internet; 

4. Your recommendation:  Should we Cut or increase funding; explain.

Fri HW; Monday HW on Entitlement programs

DUE FRI:  Explain your reasons for your ordering below

Justify your #1-3 choice in paragraph tonight

 

HW:  Complete Assessment— p. 44; 2, 4, 6

¢economic freedom-- to make own decisions; buy

¢econ efficiency: good use of resources;

¢Economic equity…a social goal to support laws against wage and job discrimination

¢Full employment—everyone has a job; 12% Obama elected; 7.8%  15% Afr American

¢Econ security (safety net) for the elderly, workers losing jobs etc.; social security; medical, medicare; safety net; unemployment insurance; EDD; disability insurance; ebt

¢Price Stability-- freedom from inflation: prices increases…protects people on limited income 

DUE MONDAY:  Safety Net Programs;  Entitlements!

Monday HW: 

1.  What is the current program description?  Describe; list 6 bullet points  2. What are the funding levels, 3 .  What current events are in the news about this program; see internet;  4. Your recommendation:  Should we Cut or increase funding; explain.

 

¢

Econ homework from class; explain Traditional, Command, and Market Economy

p. 28 1--10
p. 28  Review  1, 2, 9,
p. 28 applying 1, 2, 3

HW:  p,. 33, 35, 36
Explain Traditional, Command, and MArket Economy

Learn more about Money, new stocks, 'averages'....Go to CNN Money

¢CNN MONEY; see Whats Moving or Market Movers.  Find three new stocks using CNN Money

¢Explain:   

1. The Dow Jones Average;

the S & P 500; Nasdaq Composite

¢2.  Name 10 companies on the Dow Jones Average

¢3. Name 10 major companies you recognize on the S & P 500

¢4. Name 10 companies you recognize on Nasdaq

UPDOWN Assignment 1, 2.

Assignment #1. Create account; an send a request to enter the game to Dr. Steinberg

1.Look at 3 Up or Down stock suggestions posted under STOCKS Most traded; or Sold

2.

2.Now Go to Stock page for one of these stocks:  Look at Graphs, COMPARE and record the prices over one year, 3 months, one month, today.  Write this in your notebook. Read 2 comments, opinions or  news stories. 
Record 2 reasons to buy or not to buy

3.

3.Write your recommendation in the tab marked:  STOCK ANALYSIS

4.Now ; Buy 3 stocks. 

5.

5.Thurs, You will make a recommendation….to buy or not.

Example:  Hot stocks:  Underarmor, Southwest Airlines, CBI (chicago bridge) 

Assignment #2

1.Go the the Company Home Page

2.Record the company logo

3.List 3 facts that are important to know.

4.Remember to Include 3 graphs;

5.Who is the CEO?

6.Find the quarterly report (profit or loss)

7.Make two arguments both FOR and AGAINST investing in this stock.

8.Print out your STOCK REPORT!! Include logo, picture of product, etc.  POST THIS on for a Gallery Walk on THURSDAY 

9.Friday, Students will buy 3 more stocks based upon student recommendations!

UPDOWN assignment 1. Due Tues, present on Wednesday.

Analyze the Market using Up Down

Assignment #1. Create account; an send a request to enter the game to Dr. Steinberg

1.Look at 3 Up or Down stock suggestions posted under STOCKS Most traded; or Sold

2.Now Go to Stock page for one of these stocks:  Look at Graphs, COMPARE and record the prices over one year, 3 months, one month, today.  Write this in your notebook. Or copy the graph.

3.Read 2 comments, opinions or  news stories. 
Record 2 reasons to buy or not to buy

4.Now ; Buy 3 stocks.  Choose from Stock Analysis or from entrepreneurs.

5.On Wednesday, You will Recommend to the class….or not.

Gallery Walk Stories: Inspiring and Educational

Gallery Walk; Take notes; choose 3 entrepreneurs;

 

 

HW:  

What was their inspiring start up story?

What does their story tell you about passion, luck, perserverence, or --------?

What are 3 characteristics of  these leaders?

 

Answer each questions in a short paragraph.

your profile of an entrepreneur; due Monday; one page bullet points, etc.

due Monday

1. Create a Profile of an Entrepreneur 

format one page with bullet points, pictures, etc.

You will use this to post ant present during a GALLERY WALK.

Name, Company, LOGO, and Pictures

early bio,
first start-up,
greatest achievement;
quote;
strategy for success;
My entrepreneur was a success due to 3 factors…
What I learned about a successful entrepreneur…..

Tuesday  

2.  Presentation of your Entrepreneur

Water has some value, but diamonds are forever! Why?

Explain:  What determines value?   

Explain:  What is the paradox of value?

Define: Draw a Symbol for each term.

p13 value
 p13  Utility           

p.14  Wealth    
 p19  TRADE OFF

See viii in your text; be prepared to choose an Entrepreneur to study and present.  There is a list of people and the page you can find their story on....

Terms of Economics....define and draw

1.HW:  Use Chapter sec 2

 

2.Define in your own words: make a symbol for each

 give an example for each:  

 

p. 6 scarcity

3.p. 13  Value,  paradox of value

1.

p. 13 Utility 

p. 14  Wealth

p. 19  TRADE OFF