Brochure Due May 21
One Brochure; use the info you have from your ppt. and your one page product presentation
1. Front; name of company, product, logo
2. Mission statement, slogan
3. Product description, and picture
4. Key Personnel
FORMAT: Your choice
3 Ads for your product. One ad per Group member.. Due. May 22 Use a strategy.
¢Persuasive Ad techniques: A Diamond is Forever!
¢Pathos- appeal to emotion; happiness; empathy; fear; guilt
¢Logos- using logic or reasoning; data; statistics; evidence
¢Ethos- honest; right; reliable; fair; credibility (person, product or argument); reliable experts; or celebrities
¢Avante garde
¢Weasel words/Claims
¢Magic
¢Sex appeal
¢Patriotism
¢Transfer of positive associations (including overt or suggested sexual messages)
¢Plain folks
¢snob appeal
¢Bandwagon
¢Humor- helps the viewer remember the product; positive association
¢Testimonial -from consumer or celebrity/actors who used the product;
¢Expert Opinion- advice from someone established in the field; doctor, dentist, athletes, etc.
¢Association- similar to transfer; ethos; it transfers the celebrity or credibility of an individual to the product.
¢If Kobe Bryant approves and drinks Gatorade, then Gatorade must be worth it (endorsement)
¢Repetition is a simple yet effective technique used to build identity awareness and customer memory.
